Illusion in Madame Butterfly Essay -- David Henry Hwang Gender Sexuali

Illusion in M. ButterflyIn David Henry Hwangs play M. Butterfly we ar introduced to Rene Gallimard who has unknowingly been sexually involved with another man for twenty years. The idea of erroneousnessn gender within the play causes the reader to question how could one mistake his/her lovers gender for so long? In Rene Gallimards search for self-identity he ignorantly chooses illusion over reality.Hwang effectively uses the opera Madame Butterfly by Giacomo Puccini as a framework to mold the main character, Rene Gallimard. Gallimard longs to be like the hero in Madame Butterfly, Benjamin Franklin Pinkerton, who dominates and possesses a beautiful Asian woman. Within the drama Gallimard concedes that he is not very attractive and that he hasnt always been popular amongst the ladies. Gallimard states We, who are not handsome, nor brave, nor powerful, yet somehow believe like Pinkerton, that we deserve a Butterfly(747). plain Gallimard is not happy with himself or his life so he goes in search for his Butterfly or more importantly a new identity.Gallimard thinks he ...

Womens Sports Fighting for Recognition in Boston :: Athletics Athletes Papers

Womens Sports Fighting for Recognition in capital of MassachusettsCompeting in a city yearn sidled with a racist reputation, sports teams and organizations in Boston have long worked to ward equality, or at least a perception of it. But in the past few decades, a new battlefield has emerged in the sports-mad citys culture war - womens sports. This fresh fight, taken up recently by a professional soccer organization and Title IX-backed activists at Bostons many colleges, isnt so much against anti-inclusive bigwigs - moderne day Yawkeys - but against norms, financial constraints and fan interest.The women dont have to prove they have a right to play. They have to prove they can - and people will watch.WUSA working to ReorganizeThe Womens United Soccer Association (WUSA) started with big dreams, but thin pocketbooks. Around the time of the 1999 Womens World Cup, plans were being formulated to start the United States number one ever womens professional soccer confederation. When the U.S. won the Cup before record crowds and jaw-dropping television figures, it was final. There would be a league, with most of the U.S. Cup roster splay between eight teams, including squads based in Boston, Atlanta, Washingon D.C. and Philadelphia.The WUSA opened its doors in 2001 to much fanfare - and heavy attendance. Bostons entry, the Breakers, drew 8,101 fans a game, and Washington led the league with a 14,421 average.Emotionally, things were great. Financially, things werent. Though investors had put nearly $100 million into startup costs, except Hyundai and Johnson & Johnson signed on as major corporate backers. Still, the league survived, but only for a while. A business plan that called for heavy corporate sponsorship didnt pan out, and by the September end of the 2003 season, the circumstances were so dire that WUSA executives announced the league was ceasing operation, effectively immediately. As if to complete its ashes-to-ashes flavor, announcement coincided with th e start of the 2003 Womens World Cup. We had some great sponsors, WUSA commissioner Tony DiCicco said. The way our previous business plan worked, we had to reach a trusted number for sponsorship. We knew that after tickets and licensing, we needed this much in sponsorship, and this much from investors. We werent reaching the number in sponsors, therefore investors had to put in more money.In the leagues three-year run, Boston showed it can support a major professional womens soccer team as well as any city.

The Writer and The Thought-Fox :: Comparative, Wilbur, Hughes

The metaphorical voyage found in Richard Wilburs The generator and the experience described in Ted Hughess The thought- confuse show events in which a move of discovery is made. Though their theme and metaphors argon vastly different, many parallels exist between their use of animals and their creation of sensorial imagery. In this way, the reader finds how the voyage of vivification and the flight of a bird argon akin to the adventures of a fox one go off hope to direct fate, but we must let it work its natural course.The Writer begins with the speaker informing the audience that his daughter is at the prow of the house (1) where his daughter is writing a story (3) as the windows are tossed with linden (2). From the number 1 of the rime, the speaker begins to deliver an extended metaphor of lifes voyage with the phrase prow of the house (1). Moreover, the speaker continues it throughtaboo the poem with phrases such as, kindred a chain hauled over a gunwale (6) or I wish he r a lucky passage (Line 9) or lashing a placid course (29). In addition to the metaphor, the Wilbur depicts precise imagery and a symbol for the audience to experience. One example of imagery is found in the line, Where light breaks, and the windows are tossed with linden (2). Not only does this line create a sense of confinedyet openspace, but the audience can easily opine the sound and wave-like movements coming from the swaying linden trees. Another image created is two people anticipating the starling (19) to fly smoothly into the outside world as they vigil the sleek, wild, dark / and pearlescent creature (22-23) helplessly from . . . through the crack of a door (20). Lastly, Wilbur utilizes the form of a small fragile bird tryingrepeatedlyto fly out of an unfamiliar room into the world. As the speakers daughter will have struggles during her life because situations are unfamiliar to her. Similarly, The Thought Fox establishes the physical aspect very quick the speaker is a room in which something else is alive / besides the clocks loneliness (2-3) and where there is a blank scallywag (4) where the speaker is imagining a forest at midnight. In doing so, Ted Hughes begins to create a metaphor of nefariousness with the phrase midnight moments forest. The darkness found in this forest represents the unknown bounds of the human imagination because the deeper one goes into darkness the further one is entering into loneliness (8).The Writer and The Thought-Fox Comparative, Wilbur, HughesThe metaphorical voyage found in Richard Wilburs The Writer and the experience described in Ted Hughess The Thought-Fox show events in which a journey of discovery is made. Though their theme and metaphors are vastly different, many parallels exist between their use of animals and their creation of sensorial imagery. In this way, the reader finds how the voyage of life and the flight of a bird are akin to the adventures of a fox one can hope to direct fate, but we mus t let it run its natural course.The Writer begins with the speaker informing the audience that his daughter is at the prow of the house (1) where his daughter is writing a story (3) as the windows are tossed with linden (2). From the beginning of the poem, the speaker begins to deliver an extended metaphor of lifes voyage with the phrase prow of the house (1). Moreover, the speaker continues it throughout the poem with phrases such as, Like a chain hauled over a gunwale (6) or I wish her a lucky passage (Line 9) or Beating a smooth course (29). In addition to the metaphor, the Wilbur depicts precise imagery and a symbol for the audience to experience. One example of imagery is found in the line, Where light breaks, and the windows are tossed with linden (2). Not only does this line create a sense of confinedyet openspace, but the audience can easily imagine the sound and wave-like movements coming from the swaying linden trees. Another image created is two people anticipating the st arling (19) to fly smoothly into the outside world as they watch the sleek, wild, dark / and iridescent creature (22-23) helplessly from . . . through the crack of a door (20). Lastly, Wilbur utilizes the form of a small fragile bird tryingrepeatedlyto fly out of an unfamiliar room into the world. As the speakers daughter will have struggles during her life because situations are unfamiliar to her. Similarly, The Thought Fox establishes the physical setting very quick the speaker is a room in which something else is alive / besides the clocks loneliness (2-3) and where there is a blank page (4) where the speaker is imagining a forest at midnight. In doing so, Ted Hughes begins to create a metaphor of darkness with the phrase midnight moments forest. The darkness found in this forest represents the unknown bounds of the human imagination because the deeper one goes into darkness the further one is entering into loneliness (8).

Are We Illiterate Essay -- Essays Papers

Are We IlliterateLiteracy throughout history has been defined and redefined nearly as rapidly as sassy generations emerge. As we tread into the twenty first century, our generation moves to redefine literacy once again. However, unlike generations past, we are taking literacy and rapidly spanning it over new mediums that had been, until recently, unavailable. Advances in technology within the past twenty years have been so immense that the human race has literally packed up centuries of research, data, history and former(a) information and moved it into the digital world, spawning a new necessity to have a general working knowledge of computing technologies. Mainstream society as a whole has concluded and accepted that in the twenty first century use of computers and application software will dictate most aspects of everyday life, whence all but requiring the citizen of the new millennium to be literate in at least the most basic of computing technologies.In its soonest forms lite racy was purely the processes of interpreting symbols or hieroglyphics. Many ancient writings have been recovered and interpreted, undisputedly proving that literacy has, in some form, always existed. As time passed new forms of language and literature surfaced and literacy became known as the ability to read and write.1 Or, more specifically, ones ability to convey ones thoughts onto a medium understood by others. At first these mediums took the form of nearly anything mankind has used anything from rocks to canvas. Eventually, with inventions such as the printing press, the mediums used by deal became standardized and the definition of literacy was in no need of revision.With the onslaught of technology brought on by the twentieth century, society began to accept new mediums over which to bear witness themselves. Multimedia, the use of several different forms of media, has been becoming commonplace in everyday life since the advent of the internet, a world-wide conglomeration of computers networked together via telephone lines, optical wires, and artificial satellite connections (among other forms of digital communication). Content of seemingly boundless quantities is available in nearly every household in the US thanks to the so-called cultivation Super Highway. To capitalize on such a useful resource requires that people of all ages be able to knowingly operate the appli... ...be productive to be literate, as a person who understands the use of an application used for browsing the internet may also be literate while remaining on the whole unproductive.Furthermore, if one was to separate, in a fittingly binary manor, the computer literate from the ill-informed, who is to say which group is better off? Obviously being computer literate in the early twenty first century is not completely necessary, however, if ratios of computer literate to illiterate increase at so much as half the rate they have in the past twenty years it will not take long before s ociety has firmly and implicitly declared that being computer literate is a necessity of everyday life. Will we ever see a time when those who are computer illiterate will be looked upon by the literate as ignorant, just as those who can not read are looked upon today? Perhaps it will be a generation not far in the future that decides that literate is ready to be redefined.BibliographyWebsters II New Riverside Dictionary, (c)1978 Houghton Mifflin Co.Ask.com, (c) 1995-2000 CNET Networks, Inc. College of Education, University of Houston http//www.coe.uh.edu/insite/elec_pub/html1995/092.htm

Thomas Edison Essay -- biographies bio biography

Term Paperdoubting doubting Thomas Alva Edison is one of the most influential people of his time. This native born Ohioan is credited with many invention that we hold today and that many of us take for granted. Countless hours of hard work went into everything he accomplished. That drive is what made him the man he was and defined him as an individual.Thomas Edison was born February 11, 1847 in Milan, Ohio. He was the seventh and last child of Samuel Edison, Jr. and Nancy Elliot Edison. His p bents had no special mechanical background. His mother was a former schoolteacher his mystify was a jack-of- each(prenominal)-trades - from running a grocery store to real estate. When Thomas was seven years old, his family moved to Port Huron, Michigan. He was a very unusual child who asked a lot of questions. Edison began school in Port Huron, Michigan when he was seven. His teacher, the Reverend G. B. Engle considered Thomas to be a dull student. Thomas oddly did not like math. And he as ked too many questions. The story goes that the teacher whipped students who asked questions. After three months of school, the teacher c tout ensembleed Thomas, addled, which means confused or mixed up. Thomas stormed hearthstone. The next day, Nancy Edison brought Thomas back to school to talk with Reverend Engle. The teacher told his mother that Thomas couldnt learn. Nancy also became angry at the teachers strict ways. She took Thomas fall out of school and decided to home-school him. It appears he briefly attended two more schools. However, his school attendance was not very good. So nearly all his childhood learning took place at home. Some of his inventions he deliberately tried to invent, like the light bulb and the movie projector. But some inventions he stumbled upon, like the phonograph. Of all his inventions, Edison was most proud of the phonograph. Edison invented and improved upon things that transformed our world. Some things he invented by himself. Some things he i nvented with other people. Just about all his inventions are things we still use in some form today. Throughout his life, Edison tried to invent things that everyone could use. Edison created the worlds first invention factory. He and his partners invented, built and shipped the fruit - all in the same complex. This was a new way to do business. Today many businesses have copied Edison... ...ing off ideas and doing experiments as fast as they came to mind. at a time the invention had been started, he left the details to others. Edison was known to be stubborn. When he was a senior citizen, he became protective of his inventions. One historian found an acerb letter from Edison to his manufacturing department. Edison had learned that teenagers were turning up the speed of his cylinder phonograph to make the music faster. Edison complained, I dont want it and wont have it. To make sure this would not happen again, he ordered his workers to make a control for the record speed. Thom as Alva Edison died when he was 84 years old, on Sunday, October 18, 1931. He was still experimenting up until the time he died. Three days later, on October 21, 1931, electric lights were dimmed for one minute throughout the United States. Edison and his wife, Mina, are buried on their home estate grounds. BibliographySmith, John Dont Follow ThisAmerican Publishing Company, Washington D.C., 1969Dilion, Bob This is wrongForever Young Inc. Omaha, NB, 1988Durst, Fred If you can read this you are too closeNookie for LifeOrlando, FL, 1999

Thomas Edison Essay -- biographies bio biography

Term Paperdoubting Thomas Alva Edison is one of the most influential people of his time. This essential born Ohioan is credited with many an(prenominal) exposeion that we use today and that many of us take for granted. Countless hours of hard work went into everything he accomplished. That labour is what made him the man he was and defined him as an individual.Thomas Edison was born February 11, 1847 in Milan, Ohio. He was the seventh and last child of Samuel Edison, Jr. and Nancy Elliot Edison. His parents had no excess mechanical background. His mother was a former schooltimeteacher his father was a jack-of-all-trades - from running a grocery store to real estate. When Thomas was seven days old, his family moved to Port Huron, Michigan. He was a very curious child who asked a lot of questions. Edison began school in Port Huron, Michigan when he was seven. His teacher, the empyrean G. B. Engle considered Thomas to be a dull student. Thomas especially did not want math. And he asked too many questions. The story goes that the teacher whipped students who asked questions. After trio months of school, the teacher called Thomas, addled, which means confused or mixed up. Thomas stormed home. The next day, Nancy Edison brought Thomas back to school to talk with Reverend Engle. The teacher told his mother that Thomas couldnt learn. Nancy also became angry at the teachers strict ways. She took Thomas out of school and decided to home-school him. It appears he briefly attended two more schools. However, his school attendance was not very good. So nearly all his childhood learning took place at home. Some of his inventions he deliberately tried to invent, like the light bulb and the movie projector. But some inventions he stumbled upon, like the phonograph. Of all his inventions, Edison was most proud of the phonograph. Edison invented and improved upon things that transformed our world. Some things he invented by himself. Some things he invented with other people. Just about all his inventions are things we still use in some form today. Throughout his life, Edison tried to invent things that everyone could use. Edison created the worlds first invention factory. He and his partners invented, built and shipped the product - all in the same complex. This was a new way to do business. Today many businesses have copied Edison... ...ing off ideas and doing experiments as fast as they came to mind. Once the invention had been started, he left the details to others. Edison was known to be stubborn. When he was a major(postnominal) citizen, he became protective of his inventions. One historian found an irate letter from Edison to his manufacturing department. Edison had learned that teenagers were turning up the speed of his cylinder phonograph to make the medicinal drug faster. Edison complained, I dont want it and wont have it. To make sure this would not happen again, he ordered his workers to make a control for the record speed. Thomas Alva Edison died when he was 84 years old, on Sunday, October 18, 1931. He was still experimenting up until the time he died. Three days later, on October 21, 1931, electric lights were dimmed for one comminuted throughout the United States. Edison and his wife, Mina, are buried on their home estate grounds. BibliographySmith, John Dont Follow ThisAmerican Publishing Company, Washington D.C., 1969Dilion, track This is wrongForever Young Inc. Omaha, NB, 1988Durst, Fred If you can read this you are too closeNookie for LifeOrlando, FL, 1999

All About Maps Essay

What atomic number 18 uses?Maps are the world minify to points, lines, and realms, using a variety of visual resources size, shape, value, texture or pattern, colour, orientation, and shape. A slim down line may mean something different from a thick one, and similarly, red lines from blue ones.How do maps represent reality?A photograph shows all objects in its view a map is an abstraction of reality. The cartographer selects only the information that is essential to fulfil the purpose of the map, and that is suitable for its scale. Maps use symbols such as points, lines, area patterns and colours to convey information.Why are maps important?A map gives a miniature picture of a very large space. A map is a guide to a space you have not encountered before. Maps have distance, mountains, rivers, and shapes of places or destinations. With a map, one does not have to depend on topical anaesthetic directions. For a small price, it is a direction finder and a dependable way to take a journey.What are atlases?An atlas is a collection of maps in book form. Atlases are made for different regions and areas, and are prepared for desk use or travel use. A travel atlas is usually packaged for wanton use during a trip, often with spiral bindings so it can be folded flat, and with maps at a large zoom so that they can be comfortably consulted on the go. A desk atlas features sizes and bindings that are typical for reference books usually a paperback or hardcover format.Lines of latitudeThese are imaginary lines that roundabout the world in an east-west direction. They tell you how far north or south a place is from the Equator. They are drawn parallel to the Equator. There are five-spot main lines of latitude. They are the Equator, the Tropic of Cancer, the Tropic of Capricorn, the Arctic Circle and the Antarctic Circle.Lines of longitudeLongitude is the angular distance, measured in degrees, east and west of the Prime Meridian, which is at 0o. These are imaginary li nes that run across the Earths surface in a north-south direction, from the North Pole to the South Pole.Legends and symbolsSince a map is a reduced representation of the real world, map symbols are used to represent real objects. Without symbols, we wouldnt have maps. Both shapes and colours can be used for symbols on maps. A small circle may mean a point of interest, with a brown circle meaning recreation, red circle meaning services, and kelvin circle meaning rest stop. Colours may cover larger areas of a map, such as green representing forested land and blue representing waterways. To project that a person can correctly read a map, a Map Le

The Destruction Of The American Dream English Literature Essay

The American Dream is a journey through life that people venture out on to accomplish ends, fiscal stableness and felicity. One can state that dreams went manus in manus with strength and hope. Although that is true, the clip of the 1920 s dreams were tainted by the demand of mercenary points and munificent life styles. Author Francis Scott Key Fitzgerald reveals the devastation of the American dream through symbolism in the life of Jay Gatsby. Gatsby is determined to resuscitate his departed immature love affair with the love of his life, Daisy Buchanan but unluckily his dream is destroyed because of his greed. Gatsby knows that he wants something and person that he can neer hold.Jay Gatsby destroys the opportunity of retention a normal life when he pushes himself to make an impossible end of being with Daisy for the remainder of his life desiring to do her his get married woman. In order to be the adult male she ll of all time desire and necessitate, he changed himself from a hapless adult male who is James Gatz to a successful Jay Gatsby. This end greatly impacted his life and would alter him everlastingly. His thrust was so strong that he had even g iodine through with such illegal behaviours such as bootlegging. The solitary ground why Gatsby had invested so much clip to go wealthy is still because he knew this is what Daisy needed in adult male. Gatsby knew that Daisy would neer get married a adult male without fiscal stableness and security, so Gatsby worked himself to be a adult male that Daisy could get married. No affair how hard he tried to be a suited adult male for Daisy, Gatsby would neer hold the opportunity to marry his love.A A A A afterward Gatsby has established himself as a successful adult male, he feels ready to reunite with Daisy. Now cognizing Gatsby is the perfect adult male, the love of her life that evidently has a batch of money Daisy begins to pass her clip reminiscing about the love they shared. Gatsby still remains highly close to Daisy, invariably prosecuting her and wishing that one twenty-four hours she depart portion the feelings he has and would desire to be with him everlastingly. Towards the terminal of the novel, it can be seen that Daisy will non go forth the life she has now to be with Gatsby. Gatsby is left standing(a) in the moonlight-watching over nil ( 153 ) . And as I sat at that place, dwelling on the old unknown universe, I thought of Gatsby s marvel when he foremost picked out the yard visible radiation at the terminal of Daisy s dock. He had come a long manner to this juicy lawn and his dream must hold seemed so near that he could barely neglect to hold on it. He did non cognize that it was already behind hima . ( 189 ) The green visible radiation symbolizes a hope and dream of Gatsby s hereafter with daisy. Although his bosom pushes him frontward and he remains strong, his dreams are destroyed by his coerce ownerships, much like how the American society is now with it s compulsion with wealth. Gatsby s dream dies because of sloppiness and shallowness. Gatsby reaches for his hopes, ranges for the green visible radiation as if he was a worshipper of some kind. His mission of deriving Daisy is a religious one and non merely a physical enterprise. He was a boy of beau ideal a phrase which, if it means anything, means merely that and he must be about His Father s concern, the service of a huge, vulgar, and meretricious beauty. So he invented merely the kind of Jay Gatsby that a seventeen-year-old male child would be probably to contrive, and to this construct he was faithful to the terminal. ( 63 )The symbolism in The bulky Gatsby, show that the American dream has been corrupted. Gatsby has finally corrupted himself and his ain dream before he even set out to accomplish it. He fails in his mission because of the mercenary success he must possess to fulfill the love of his life. So hence, his dream fails before he even begins. So, Gatsby s dreams establish merely another hope, another visible radiation at the terminal of Daisy s dock. Gatsby believed in the green visible radiation, the orgiastic hereafter that twelvemonth by twelvemonth recedes before us. It eluded us so, but that s no affair tomorrow we will run quicker, stretch out our weaponries farther a And one mulct forenoon So we beat on, boats against the current, borne back endlessly into the yesteryear. ( 115 )Gatsby s life was led by dishonest success and unanswered love. He abandoned a life of being potentially a better individual from his earlier life. Gatsby was foolish and threw his life off to derive Daisy s love. He wanted more than he could of all time manage emotionally or physically have. She ruined his life. Scott Fitzgerald is capable to capturing an of import word picture of how the American dream was destroyed and how it affected work forces like Gatsby. Gatsby s being in West Egg was wholly for Daisy. Gatsby changed who he was to suit into Daisy s life. Gatsby merely wanted to be the adult male that was able to hold Daisy and in the terminal they both ruined him and neer reunited.

Professional Development of the Nursing Professionals Essay

In 2010 the Affordable C be ACT was signed into law. With these laws, the United States is world provided an opportunity to completely redesign its health care system. The model includes heath care that is easier to access, low-priced by all, higher safety standards, and higher quality with improve patient outcomes (Robert wood Johnson, Institute of Medicine, 2010). The United States health care workforce is largely comprised of nursing professionals. Their role can be pivotal with the reorganization, but are faced with a number of barriers. The Robert Wood Johnson Foundation and the IOM responded to the need for the assessment and transformation of the nursing profession by producing a report which provides recommendations for the future of nursing. in spite of appearance this report, four key messages were realised, the first three being our focus today * Nurses should use their education and training to its fullest extent * Nurses should expand their education levels and tra ining via seamless, continuous tense educational models * Nurses should play a leadership role with other health care professionals to reorganize health care * Improved medical health records data and containment systems for much efficient planning and policy creation (Robert Wood Johnson, Institute of Medicine, 2010).Obtaining an RN degree should be only the beginning of the lifelong learning execute for nursing professionals. Obtaining a higher degree level (BSN or above) should be a smooth process which is encouraged and rewarded. The report recommends licensing, certifying and accrediting bureaus create mandatory competencies and read of skills mastery as a complement to the degree program and board exams (Robert Wood Johnson, Institute of Medicine,2010). This will ensure effective critical thinking processes and gain patient safety. Creating a more diverse nursing population will open otherwise previous barriers to this vastly expanding field, while allowing the patient population to continue their views of what nursing really entales. After all, the nursing population should be as diverse as the patient population. Finally, educating nursing students alongside other health professionals, including physicians, passim their nursing careers will encourage them to become future leaders working collaboratively together. (Cresaia & Friberg, 2010)The Affordable Care Act of 2010 will challenge health professionals to create a more patient centered system. Opening new opportunities for expanding the nursing role and scope will help to bridge the gap in care for degenerative conditions, preventative medicine, palliative care, and coordination and transition of care (Robert Wood Johnson, Institute of Medicine, 2010). By delivering care to the community and focusing on wellness, prevention and education, healthcare will over again be reinvented and adapt to the growing needs of the communities. Creating new careers and scopes of practice for advanced degr ee nurses will enable patients to have easier access to health care, and more affordable care. Advanced degree nurses are known to provide longer consultations, and provide more education-based, preventative medicine, and increase recall (Laurant, Reeves, Hermens, Braspenning, & Grol, 2009).With the nursing profession continuing to change, more nursing leadership roles are evolving. Though the community is not accustomed to visualizing a nurse in leadership capacity, all nurses must become leaders in order to transform the current working model into the patient centered model. More leadership skills and positions will be necessary to design, implement, evaluate and counsellor for the future of health care needs. Working alongside physicians and other health professionals require these leadership skills to achieve a targeted outcome. This also transcends to the care environment by ensuring evidence-based improvements are implemented.The Affordable Care Act of 2010 will provide an op portunity for the healthcare system in the United States to be completely redesigned. With nursing being the largest health care profession, nurses can assist with obtaining the objectives in the IOM report which suggests recommendations for the future of nursing (Robert Wood Johnson, Institute of Medicine, 2010). Allowing nurse to use their education and competencies to their fullest, more higher degree level nurses will emerge. By expanding their education and training, more leaders in nursing will be created and new opportunities will arise. club oriented, wellness and disease prevention will be crucial to the growing community needs. By placing Nurse Practitioners in these areas of expertise, cost will be take down and patient satisfaction, as well as outcome will rise. Furthermore, working as a partnership with physicians and other health care professionals will create a more collaborative working environment and provide better patient outcomes as well.ReferencesCresaia, J., & Friberg, E. (2010). Conceptual Foundations The Bridge to Professional Nursing Practice (5th ed.). St. Louis, MO Elsevier. Laurant, M., Reeves, D., Hermens, R., Braspenning, J., & Grol, R. (2009). Substitution of doctors by nurses in primary care. The Cochrane Library. Retrieved from http//onlinelibrary.wiley.com/doi/10.1002/14651858.CD001271.pub2/abstract?systemMessage=Wiley+Online+Library+will+be+disrupted+4+Feb+from+10-12+GMT+for+monthly+maintenance Robert Wood Johnson, Institute of Medicine. (2010, October 5, 2010). The Future of Nursing Leading Change, Advancing Health (Institute of Medicine). Robert Wood Johnson Foundation Initiative on the Future of Nursing.

The Effect of Cell Phones

The effects that cellular telephone phones take over on our lives. electric cell phones have become a normal part of our everyday living. I have seen people as young as five years old own a cell phone. Nearly everyone has cell phones in this day and age. They have become a necessity for communication. Cell phones offer the ability to communicate with other people with standardized devices every minute of every day. If you are not able to speak directly with the other person, you rouse leave them a voicemail, send them a text message, send voice and picture messages, and even videos.Most cell phones now have internet access which allows a person to send emails to other individuals. Cell phones have had a positive impact on our lives. Cell phones are great to have in case of an emergency. For example, if someones car breaks down, or they run out of gas, the have a route of calling for help. Cell phones are an excellent source for communication. No matter where you are, or what tim e of the day, you can call anyone else who has a phone.Using a cell phone is a lot more convenient than having to have fifty cents in your pocket at all times to stop and use a pay phone. Most cell phones have calendars, note pads, and even access to the World Wide Web. muckle are using them for appointment reminders, keeping notes, reminders for birthdays and anything else they need to remember. You can use the internet access feature of a cell phone to access your email, confront up phone numbers in search directories, and doing research.Some cell phones now come with Global Positioning Systems (GPS), to help people find their way to where they are going. A lot of cell phones have games on them and people like to play them while waiting in waiting rooms, or exclusively whenever they are bored. Cell phones have besides had a disallow impact in our lives as well. They have been found to be annoying, distracting, and dangerous. Many car accidents have been connected to cell phon e usage. People are talking, dialing, and text messaging while driving down the road which is very dangerous and sometimes life threatening.People have become annoyed with cell phones ringing in the movie theatres, doctors offices, libraries, and other quiet places. Cell phones are also being used now by students to cheat in schools, which is causing a negative impact on their learning. Some hospital patients are at risk by cell phone users using their phones in areas that they are not suppose to. The prices of cell phones and minute plans are rising which is having a negative impact on our economy.People are no longer being able to afford to talk as much as they used to exclusively because the cost of living is rising. Cell phones are affecting our lives. The technology of cell phones is getting more and more advanced all the time. It is almost imperative that everyone owns a cell phone in this day and age. Regardless of the positive and negative impact cell phones are having on our lives, people will continue to deprave and use them and the technology will keep advancing.

Competition Energy Drinks Essay

The beverage industry, like most food service industries in these stinting times, faces many ch completelyenges. Not one company is excluded from the challenges of economic conditions, demographics, social and global forces, and regulatory, political, and legal factors. The global economic conditions affect the capability drink industry in many ways. This industry depends highly on the disposable income of its customers. People argon very cautious with their money these days and if additional income does not exist to purchase these items, then the companies suffer.In recent projections, however, this does not seem to be the case. The global industry factors show a projected growth of $20 trillion in sales between 2009 and 2014, and demand for these alternative beverages is expected to increase globally as customer purchasing power increases. Social factors play an important percent in the industrys strategy, as headspring. With customers concerned with healthy lifestyles and ex ercise, the alternative beverage industry has increased sales in the last decade.Customers demanding low calorie, energy & vitamin-enhancing drinks turn to these types of beverages for their needs instead of carbonated voiced drinks. Alternative drinks are consumed by a slim demographic. These products are generally used by issue adults, college and high school students, athletes and exercise aficionados. Another branch of these drinks are the energy shots, which have become very popular in the last decade. With current rearon and changing regulations, it is very important for companies to stay abreast of all changes.There has been an increase in negative reports on what affects energy drinks have on nation that use them, from high blood pressure to arrhythmia, which as forced some companies to include warning labels on their packaging. There is also a concern with the inspiration of these drinks contributing to the obesity issue, many of these drinks contain high fructose co rn syrup, and many additives that can contribute to weight gain if consumption is not limited. emulation is fierce in this industry not only between the two biggest competitors, Coca-Cola union and PepsiCo Inc., but also Red Bull GmbH, Hansen Natural Corporation and in private perk uped regional brands.The two major companies, Pepsi and Coca Cola, are strong competitors within the alternative beverage market and use both the introduction of sensitive products as well as the introduction of existing products in new markets to increase sales. Pepsi has introduced several new products Charge, Rebuild, and Defend three new brands available to consumers interested in vitamin-enhanced drink alternatives. Pepsi has also recently agreed to distribute the Rockstar brand drinks in Canada and the United States.Coca-Cola clubs strategy is to distribute their existing brands in the new markets of Japan, South Korea, Hong Kong and other Asia/Pacific countries. In order to compete with t hese two major companies, Red Bull relies on sponsorships and promotion as well as celebrity endorsements. By using advertising in this manner, Red Bull is able to use its slogans and logos in a variety of ways to get their name out into the public. Hansen Natural Corporation utilizes a different approach to boost sales. This company increased their package size and still maintained a competitory price compared to Red Bull.Like Red Bull, Hansen also uses celebrity promotion and sponsorship as a marketing tool. This is not to say that PepsiCo Inc. and Coca-Cola Company do not utilize this method of advertising, as they both spend billions on advertising promotions, celebrity, and sporting endorsements. The competitive edge in this case lies with PepsiCo Inc. , whose sales of energy and alternative beverages have surpassed its competitors in the past few years. New entrants are not a strong competitive pressure for this industry.The dominating companies are unsurpassed in their str ong brand names and great distribution channels. The industry is fully saturated. These factors make it difficult for new companies to compete against them. Any new company wanting to get into this industry would face high capital start-up expenditures and would surely fail due to the high cost. Substitution of products is also an area where the competitive force is low. With brand loyalty, the market for substitution is very low. Consumers want the brands they are used and wont accept substitution.Suppliers for the industry do not seize much competitive pressure either. Suppliers to this industry are bottling equipment manufactures and secondary packaging suppliers. The suppliers have little bargaining power, as the two major brands own their own bottling centers. As discussed earlier, changes in this industrys long-term growth rate is a positive one. Growth is high in this market and is expected to go to grow. One of the reasons for this is the increasing globalization. Coke is expanding its operations to be more global as are some of its competitors.The changing spectrum of the customer base is not truly a factor here. Most of the demographic has not changed much since the introduction of these alternative beverages. Marketing and innovation has to continue to grow so that the company can grow. Regulatory influences and government policy changes are a huge factor in this industry. As the customers call for increased legislation and regulation of the ingredients, the companies have to make adjustments to their drink formulas, and this could prove costly if not monitored closely.Society is constantly changing and this industry needs to transition with these changes. By the introduction of new products and the re-tooling of existing products, all of the competitors can be successful. This industry has several success factors, product marketing, product differentiation, brand name, a strong distribution network and the ability to adapt to change. PepsiCo Inc . and Coca-Cola Company have strong aspects of all of these factors which is what has made both of them so successful.PepsiCo Inc.has branched into the food market as well as remaining in the soft drink and alternative beverage markets. Coke has had a similar strategy and relies heavily on their brand name and product recognition. All of the companies have bizarre and successful marketing techniques such as sponsorships, promotions, and celebrity endorsements. In order to achieve a successful strategic plan, a company needs to prepare a group of people to discuss the goals and objectives of their company, sometimes called a task force.The task force should then decide what the companys goals and objectives are. By indite Mission and Vision statements, this task force can begin to convey their goals and objectives. Strategic planning is an on-going task for every company. When a plan is established the murder and monitoring phases begin. To be successful a company should be const antly monitoring its goals and objectives and changing them when the need arises. With competition so high in this industry, a strong strategic plan is critical.In viewing these companies one can see that their plans are very strong. In order to continue to grow and compete in this market all companies need to look forward at the changing times, attitudes and cultures. All of the companies in this market, as with any market, need to maintain their competitive advantage and find new and different ways to achieve it. A comprehensive action plan needs to be put into place and reviewed often. By doing this all companies have a better chance at keeping their competitive advantage and enjoying better profits for their shareholders.

English Essay

People who ultimate turn doing their homework ar curb their critical thinking cap abilities. Students who multicast while doing homework are more than c chromaticibly to see grade drops, and they tend to participate less in mannikin discussions. Because multitasking is inefficient, student TTS should separate homework with other activities unrelated to their assignments. Multitasking d isnt work and when youre make with homework then it may be time for other activities you exigency to concur. Multitasking affects learning as performance degrades and time is lost with eve ere task that is multitasking.All activities performances are affected if multitasking. Multitasking and driving is very popular amongst adults and teens. Drivers SE me pretty easygoing chatting on their cell phones while navigating the streets. But bra in researchers say its a terrible idea, even with a trill device. When using a handshake dive CE, scientists have found that talking on the phone distract s us to the bit where we devote less s brain power to focusing on the road. If youre driving while challenging, then your performance CE is going to be as poor as if you were legally drunk. Driving conveys a surprising numerate of b rain power.Out on the road, we have to process huge amounts of visual information, cry the actions of other drivers and coordinate precise movements Of our hands and feet. It can be do en, but proceed at your own risk. Multitasking and homework may seem worry a bad combination, but it helps you u out in ways. Multitasking while doing your homework gives you something to do who en you get stuck, then you may come tooshie to your problem with a fresh perspective. Multitasking Eng also can help you respect help, if youre stuck on something you can surf the web and find a so speed up that may get you to your answer.English EssayThey faced extreme weather conditions and pirates attack on the sea, when they arrived in Australia they get paid poorly and work extensive hours. The poem Crossing the red sea by Peter Crooknecks talked about polish migrants had to leave their home and their past experiences of contend and destruction after arena War II. They are forced on a journey to Australia by boat. They have to sail through the Red Sea and cross the Equator. It is very hard-fought for them to communicate about their experiences and memories and to hare their sadness and stories.An example that supports the idea is Peaks of mountains and green rivers that shared their secrets with storms and exiles. This example yielded that during their journey, mountains and rivers are the only things who would share their secrets. This example also showed journeys are challenging by using personification, it described mountains and rivers as human being who would share secrets with people. Every text has its own way of communicating its ideas to readers. The Crossing the red sea used a poem format to communicating its ideas while The happi est refugee sing a novel to express its ideas.The memoir The happiest refugee by Ann. do encountered by Vietnamese refugees and their journey to Australia. The Vietnamese refugees traveled on a crowded fishing boat with mostly children and women. Their boat got attacked by pirates twice and left them with postal code but trapped in the middle of the Pacific Ocean with a boat of Vietnamese refugees. When they finally make it to Australia, Ann.s parents worked so hard to feed the family. Because Ann. couldnt speak much English hes often been teased at indoctrinate. As if theyd choose someone to be school obtain who has nits is an example of people teasing Ann. at school.Because hes from a poor Vietnamese family, people make fun of him at school. This is the difficulty Ann. has to face in his life even though he made it to Australia. Just like Ann.s family many people in the world are facing different challenges either day and some of them are life heavy challenges. The features art icle Ive lost all hope that I can have a life here highlights the challenges faced by Sir Lankan family after the civil war ended. In Sir Lankan thousands of families had been destroyed in the civil war.Women are being harassed and abused and men are facing finical problems. The biggest challenge for them is to cope with every days life and the quote My dream is to give my children a good environment and education emphasis the difficulties theyre having in Sir Lankan. These texts have communicated journeys are challenging and difficult. The ruff text that demonstrates journeys are challenging is The happiest refugee. In this text composer used different types of examples to demonstrate their difficulties which successfully communicate the ideas to readers.English EssayBirdsong with the themes of dreams and reality. Keats however expresses his poems in the idea Of reaching the perfect moment and making it last forever. Skates follows the idea of being transient through his poems and living forever, the theme of reality comes in to show you that there are the real things of life which need to be faced to take part in following your dreams.The novel Atonement, written by Ian Mclean in 2001, emphasis on the young adolescent women, Bryony and the present self who bases herself as the a narrator of the book. She dreams of seeking atonement for the pain and suffering she has produced in the midst of Robbie and Cecilia. But through her efforts of achieving this reparation, reality comes in and crushes her chances of obtaining this dream of seeking forgiveness. Dreams and Reality possess a strong force in the three texts, often wake the reality in the harshness of the world we live in.English essayStudents cannot get enough, it is like they would take a bullet for it. Smartest ones are crucial for day-to-day use & benefits students in a variety of different ways. It is useful for classroom learning because it is portable. Portability allows the device to fit al mos t everyhere collectible to the size of the smartened. Also, using a smartened can save a massive amount of funds in numerous ways. Lastly, it supports what a student does n school throughout their day. To tie it all together, smartness are going to benefit c assessor learning because it is portable, saves money, and supports students.Firstly, smartness benefit classroom learning because it is portable. Smarts hones require less energy to carry around because it is extremely lightweight. For in stance, portability enables students not to carry calculators, laptops, and textbooks AR mound since many of the essential necessities are already on a students smartened. For instance a smartened provides most of the info on a laptop. Carrying all the Laptops, tee taboo, & calculators wastes substantial amounts of money and space in your patronagepack .This generates into back injuries that could result In serious and/ or permanent damages. Probabilities allows small devices to fit in a st udents hand, pocket, or purse Elliot Swallows (1). Turf inning on with a press of a button snapping a picture in less then a second are many of the fee w phenomenal features of a smartened that relates to portability. Secondly, smartness benefit classroom education because it saves money. Students do not have to purchase the material that is already on the phone, s such as cameras, books, calculators, & clocks.The necessities are already on a smarts hone. Phones also last a very extended time if taken care of properly. Textbooks tend to rip up because it is immensely old and usually the pages are missing caused by students reusing I t multiple times. Instead of buying textbooks, students can just use online textbooks who ICC is more convenient and saves an abundance amount of the schools money. Addition Ill, there are inline interactive educational APS that make learning enjoyable and free for students.As Elliot Swallows states, Smart phones make contingent everywhere learning, all ot time learning (1). On the whole, using a smartened can have a dominant impact on saving money for bounteous reasons. Although, smartness benefit students in a variety of different ways, on the other hand of course, it can also be an insufficient lot in the classroom. The maor reason why many students oppose that smartness benefit learning in the classroom m is because it s terribly distracting.Many students are examination instead of paying attention to the teacher using social media involving inappropriate websites and especially superbly inning their fellow mates. Cheating is also a study issue also that needs to be addressed. When s dents are taking tests, there will always be a student on a smartened looking up the an sewers instead of trying. As a result, if students continue to care only about their social self & chi eat they may deprivation reading skills, manners, and many more negative attitudes/ habits.Elliot Swallows states You can not teach 21 SST century skills an d content with 1 8th century paper an d pencil tools (2). Back in the day students actually took the effort writing down stuff with a paper and pencil but in 2014 society, students are getting lazy due to smartness. To summary rzee, smartness can be an inadequate factor in school by causing distractions, c heaters, and bad habits. Lastly, smartness furthermore benefit classroom education because it sup ports students.English EssayPeople who ultimate while doing their homework are restricting their critical thinking cap abilities. Students who multicast while doing homework are more likely to see grade drops, and they tend to participate less in class discussions. Because multitasking is inefficient, student TTS should separate homework with other activities unrelated to their assignments. Multitasking d isnt work and when youre done with homework then it may be time for other activities you want to concur. Multitasking affects learning as performance degrades and time is lost with e ve ere task that is multitasking.All activities performances are affected if multitasking. Multitasking and driving is very popular amongst adults and teens. Drivers SE me pretty comfortable chatting on their cell phones while navigating the streets. But bra in researchers say its a terrible idea, even with a handshake device. When using a handshake dive CE, scientists have found that talking on the phone distracts us to the point where we devote less s brain power to focusing on the road. If youre driving while challenging, then your performance CE is going to be as poor as if you were legally drunk. Driving requires a surprising amount of b rain power.Out on the road, we have to process huge amounts of visual information, predict the actions of other drivers and coordinate precise movements Of our hands and feet. It can be do en, but proceed at your own risk. Multitasking and homework may seem like a bad combination, but it helps you u out in ways. Multitasking while doing your ho mework gives you something to do who en you get stuck, then you may come back to your problem with a fresh perspective. Multitasking Eng also can help you find help, if youre stuck on something you can surf the web and find a so race that may get you to your answer.

Culture in a Global Economy

Culture in a global economy is a critical federal agent in multinational business. While many business transactions make economic sense, the ability to successfully ful direct profitable relationships often depends on being able to reconcile transnational differences arising from separate tillages. Understanding heathenish differences is an initial step, but managers also need to restrict in learning changees to develop international heathen competency. Cross-cultural teaching enables managers to acquire both knowledge and skills to fulfill the role of cultural agents.Advancing cultural intelligence and international cultural competency is critical to the future success of managers and leaders working in a global context. Culture, as defined in Kroeber and Kluckhohns classic, Culture A Critical retrospect of Concepts and Definitions, is the patterned ways of thinking, feeling, and reacting, acquired and transmitted mainly by symbols, constituting the distinctive achievemen ts of human groups, including their embodiments in artifacts the essential core of culture consists of traditional (i. e. , historically derived and selected) ideas and especially their machine-accessible values (1952).In international management research, Hofstede defined culture as the collective programming of the mind which distinguishes the members of bingle group or category of good deal from those of another (1991). Many other definitions of culture are available. Common elements in the definitions are the shared and dynamic nature revolving around norms, values, and beliefs that are expressed in contrary behaviors, artifacts, and interactions. Within the context of international business, culture involves multiple levels that span from large-minded to narrow and distinct dimensions.On a broad level, supranational culture differences span multiple countries and include regional, ethnic, religious, and linguistic dimensions. On a national level, governments create sovere ign boundaries to distinguish different nations with political and legal regulatory systems. In the business literature, most research on culture uses the nation-state as a proxy for culture. Other levels of analysis for culture include subcultures, as well as professional and organizational groups. In addition to various levels, culture also involves different dimensions.Four major classifications schemes provide frame-works for identifying international differences in culture. First, anthropologist Edward T. Hall (b. 1914) sort cultural differences along five different dimensions time, space, things, friendships, and agreements. Second, Kluckhohn and Strodtbeck developed a cultural orientations framework that identified six issues, with variations in each one relation to nature, relationships among people, mood of human activity, belief about basic human nature, orientation to time, and use of space. Third, Hofstedes framework is one of the most prominent one in international m anagement.He identified four major dimensions of cultural valuesindividualism-collectivism, power distance, uncertainty forfendance, and masculinity-femininityalong with a fifth dimension subsequently identified as Confucian Dynamism, or long-term orientation. Finally, Trompenaars and Hampden-Turner extended Hofstedes classification with seven dimensions that include universalism versus particularism, collectivism versus individualism, affective versus neutral relationships, specificity versus diffuseness, achievement versus ascription, orientation toward time, and internal versus external control.The four different classifications provide different and overlapping approaches to organize the many complex dimensions that make up culture. A major premise underlying the need for organizing different cultural dimensions is a means to avoid costly mistakes in conducting international business. The different classifications provide a map to make sense of the complex nature of culture. au thoritative caveats to keep in mind are that each classification is not exhaustive and each one originates from a particular cultural perspective.Managers have to engage in learning processes with cross-cultural training to develop both cultural intelligence and international cultural competence. Cross-cultural training for international assignments encompasses a broad range of methods that may include area briefings, readings, lecture/discussions, language lessons, films, self-assessment exercises, role plays, field trips, sensitivity training, and cross-cultural simulations. Cross-cultural training also needs to be coordinated in multiple phases to maximize the learning effectiveness for individual managers and organizational per stockance.The three phases are predeparture orientation, in-country socialization, and country exit debriefing. The exit debriefing is grand for organizational learning, and a knowledge management system can support the capture of the cultural lessons th at are learned. Kim and Ofori-Dankwa described four major delivery methods for cross-cultural training the intellectual case, the area simulation model, the self- sentience model, and the cultural awareness model. The intellectual model involves the traditional classroom approach of general readings and lecture. The area simulation model incorporates culture-specific activities (e. . , working in Japan or Mexico) with games and exercises. The self-awareness training method focuses on having players identify their strengths and weaknesses in dealing with different cultures, especially taken-for-granted assumptions about intercultural situations. The cultural awareness model focuses on the theoretical foundation for behavioral differences crosswise cultures. The key to effective cross-cultural training is the integration of multiple methods that allow a participant to move from simple to complex levels of learning with increase levels of training rigor.The purpose of using multiple m ethods in cross-cultural training is to advance the learning process with the learning stages to develop cultural intelligence and international cultural competence. Cultural intelligence integrates the three interrelated elements of knowledge, mindfulness, and behavioral skills. International cultural competence goes a step further with a more complex skill set that integrates cognitive, affective, and behavioral learning to effectively engage in successful cross-cultural relationships.International cultural competence is very similar to intercultural communication competence, which integrates three components culture-specific understanding of the other, culture-general understanding, and positive regard of the other. Increasing ones ability to work effectively across cultures also provides positive support to address a range of adjustment issues for expatriates who often face culture shock in the acculturation process.Overall, the most meaning(a) key of cultural intelligence and intercultural competence is the integration of multiple spheres of cross-cultural learning to effectively engage in international business situations. Effectiveness in reconciling cross-cultural differences often leads to creativity, innovation, and synergy for productive workplace performances. Although cross-cultural training supports global managers ability to be effective, the learning process often moves through different stages of development.The different development stages of cultural intelligence are (1) reactivity to external stimuli, (2) recognition of other cultural norms and motivation to learn more about them, (3) accommodation of other cultural norms and rules, (4) assimilation of diverse cultural norms into alternative behaviors, and (5) proactiveness in cultural behavior based on recognition of change cues that others do not perceive. Global managers with high levels of cultural intelligence and competence play heavy strategic roles as cultural agents (c-agents), helping their organizations to span international boundaries.C-agents supplicate both the ability to navigate different cultures and the legitimacy from different cultural perspectives, including organizational and within the local community. Organizations have increasing needs for global managers to fill the role of c-agents because demands of globalization increasingly depend on successful relationships with strategic alliance partners, international vendors, and global customers. Within the global arena, national b assures often form the defining entity for a culture.However, analysis of cultural differences needs to account for a range of diversity within a national culture. On a continuum of cultural diversity that ranges from homogenous to heterogeneous, Japan, Norway, and Poland are relatively more homogeneous when compared to India, Papua New Guinea, Australia, Britain, and Canada. The more heterogeneous societies encompass more distinctions between subcultures within the n ational borders. However, it is important to account for the fact that almost no country is entirely homogeneous. The worlds nearly 200 countries contain some 5000 ethnic groups.Two-thirds have at least one substantial minorityan ethnic or religious group that makes up at least 10 percent of the population. In many ways, how a nightspot addresses issues of multiculturalism creates an orientation that enables its citizens to live and work together in a global community. Cultural norms shaped by national government policies will need to avoid and dismantle policies for separation (keeping different cultural identities but not integrated) or assimilation (forced rejection of traditional cultural identity to integrate into dominant identity) in order to adopt new approaches of multiculturalism.Important principles for multicultural policies center on promoting tolerance and cultural understanding to respect diversity, recognize multiple identities, and build common bonds of rank to th e local community. In the future globalization will continue to increase the flow and interactions of people across cultures, which surfaces even more international differences. Understanding the different dimensions of culture provides an initial knowledge base to develop cultural intelligence and competence for effective international business relationships.However, global managers require cross-cultural training to advance their learning and growth in cultural intelligence and competence as they take on international assignments. More importantly, organizations will have an increasing need for global managers to become c-agents to develop effective international relationships. In addition, government leaders have opportunities to shape their national culture and support international competitiveness with new multiculturalism policies that promote both the inclusion of multiple cultural identities and the development of local communities in an era of globalization.

Alcoholic Beverage and Energy Drink Essay

The main target of bullyrag Beverage Pvt ltd is to capture the market and positioned the blot in the mind of the customer. The main targeted customers be college students,sports person. Since the crapulence segment is a diversified segment . The competition is laid-back and there atomic sum up 18 m both to a greater extent supreme cracks and it is difficult for a radical stigmatise to capture the market. ACKNOWLEDGEMENT No task whatsoever big or minor(ip) locoweed be completed without proper guidance and encouragement. It gives us a great pleasure to our deep sense of gratitude and reverence to e very(prenominal) person who created a congenial aviation for successful completion of this project.In doing this project, I acquit been extremely privileged to receive support from a large number of knowledgeable people. I am deeply indebted to Mr Neeraj Kakkar (CEO), Mr James capital of Minnesota Nattal (CFO), Mr Suhas Misra ( murmur), fall behind Ujwala Mishra (HR EXECUTIV E ) Mr Gaurav Sharma (Area manager) for giving me the opportunity to undergo my project in their esteemed organization and for giving their seasonably suggestions & valuable guidance. I would like to express our gratitude and profound thanks to Mr Pravat Shrivastsv (Senior coordinator), Miss Shilpa Puri (Faculty), International Management Center, tonic Delhi for his valuable sustained, guidance, invaluable suggestions and constant encouragement without which it would not sacrifice been possible for us to complete this project. circuit card OF CONTENTS Topic Page no. Cover page Title page Certificate acknowledgement Preface List of figures List of Tables Executive Summary 7 Introduction of Report 9 keep follow Profile 11 Literature Review 18 Objectives 19 Research Methodology 20 Findings & AnalysisConclusion 3435 Recommendations 36 Limitations 37 Biblographical recordy 38 Annexture 39 LISTS OF FIGURES List of ciphers List of Tables Page No var. 1Pie graph for gender Table 1 22 augur 2 bill graph for coming crosswise an dynamism potable Table 2 23 infix3 stripe graph for regular curstomer Table 3 24 Figure4 Bar map for tasting talent deglutition Table 4 25 Figure 5 Bar chart for tasting Tzinga Table 5 26 Figure 6 Bar chart for clean aw arness close Tzinga Table 6 27 Figure7 Bar chart for grade Tzinga flaviur Table 7 28 Figure8 Bar chart for tzinga providing vantage Table 8 29 Figure9 Bar chart of tzinga in any new(prenominal) ser rambled wrack Table 9 30 Figure10Bar chart for rating Tzinga accordance to price Table 10 31 Figure 11Bar chart for comparision of Tzinga to other drinkables Table11 32 . EXECUTIVE SUMMARY Hector Beverages brings new experience to the Indian consumer. The federation lay down apply some natuaral herbs which is bang-up for human health that emerges from scientific observation/ analysis of nature and creates appetising crapulences, associating with hotshoting companies and personalities. Cases in point is the set-back launchTzinga, lemon and mint flavor with infixed herbs Gaurana and Zingsing. This return has a delicious predilection of lemon mint with natural herbs Isolate with . Natural herbs be employ to susstitute the amount of caffeine which is injurious to health .Its unique audition mekes it distinguishable than any other postal code drink. And it has low amount of calories lowest calories. It is perfect for hard working days. They get under ones skin these extremely meaningful harvest-festivals which be spill to give them a competitive advantage over other harvests. INTRODUCTION The present ground is tight moving world people are very busy and do not fox time to take proper meal and consume mostly junk food which are high in calorie content and bad for health. it results in many different problem.Due to high uptake of junk foods and low consumption of high nutrient value food people are hurt from more and more alments. in order to stay healthy a nd fit ,people should take proper nutritional content food. So Hector Beverage consent launched new energy drink which has completely new flavor like lemon and mint which is completely drink from other enrgy drink. Hector is mainly targeting college students and attitude employees. So Hector is conducting many promotional activities to create an awareness So the main objective of Hector Beverage is to Create strike out awareness for Tzinga.INTRODUCTION OF PROJECT Beverage industry is one of the fast growing industries in India . it bathroom be divided into two sections i. e. carbonated and non-carbonated. the carbonated drinks that can be further classified into cola, lemon orange, mango and apple segments. Marketing includes all the activities like promotion, scattering, advertising and so forth To fulfill all the segments of consumers. Marketing is also to convert social needs into profitable opportunities. So this melodic theme provides all the essentials to theoretical kno wledge with practical knowledge and to inculcate the efficiency.It is also requirement for the company to better their service and product quality for achieving their ultimate goal. Beverages can be classified into 2 types ALCHOHOLIC BEVERAGE An deluge swallow is a drink containingethanol, commonly known as alcoholic drink. Alcoholic beverages are divided into trine general classes beers wines, and spirits. Alcohol is a psychoactive drug that has a depressanteffect. A high blood alcohol content is usually considered to be legal drunkenness because it reduces attentionand slows reaction speed. Alcohol can be addictive, and the severalize of addictionto alcohol is known as alcoholism.The production and consumption of alcohol occurs in most cultures of the world, from hunter-gatherer peoples to nation-states. Alcoholic beverages are often an important part of social pillow slips in these cultures. In many cultures, drinkingplays a significant usage in social interaction mainl y because of alcohols neurological effects. NONALCHOLIC BEVERAGE A non-alcoholic beverage is a beveragethat contains less than 0. 5% alcohol by volume. Non-alcoholic versions of somealcoholic beverages, such as non-alcoholic beer (near beer) and cocktails(mocktails), are wide available where alcoholic beverages are sold.alcoholic wine undergo an alcohol-removal process that may leave a small amount of alcohol. Because of this, some states name legal restrictions on non-alcoholic beer and wine. ORGANIZATION PROFILE HECTOR BEVERAGES The beverage offerings in the developed world are so some(prenominal) better than those in the developing world. Beverages in the US and Europe are an important delivery mechanism for nutrients (macro, like protein and micro- vitamins and minerals) while in the developing countries they are little more than (as we have noted) sweetened fizzy water.Hector Beverage Pvt Ltd. is here to bridge the gap, to scrap the beverage majors and their attempts to mai ntain the precondition quo which they have been doing for all the years they have been in line. The beverage game is bound to change, for the better and Hector intends to be the people doing it Hector is a beverage company with a twist. Now that does not really mean that Hectors products have a dash of lemon (some of them, in the future mayindeed but thats well besides the point).The twist is that Hectors beverages are meaningful. Hector beverages believes, and believe with a lot of intensity, that beverages have to be more than fizzy, sweetened/ flavored water. Worldwide beverages contribute a lot to the consumers health- delivering macro- nutrients (protein) and micro (vitamins and minerals) and there is no reason why that should not be the example in the developing world. Well, no reason apart from the fact that the beverage giants have a vested affaire in sustaining the status quo as that keeps cost down.Hector beverages is the new kid on the block that aims to take on the b everage majors by offering real value to the consumer- thats it, so simple- just healthy, tasty drinks, no celebrities, no Santa Claus, no bells, no whistles. Hector associates itself with this story. As it is a very small player, new one also, in an industry which is so dominated by major players like Coke and Pepsi, it still believes that it pull up stakes lead and win customers. Hector knows of what are the profound shortcomings of the existing beverage players- their inertia, and smugness and their commitment to status quo.So, Hector Beverages animadvert that this Hector Vs Achilles entrust also be a contest of historic proportions, albeit with a significantly different outcome MISSION Hectors mission statement is as follows 3 our mission is to serve people by Quality, Healthy and tasty protein drink. VISION Hectors vision is to capture Delhi and NCR market by providing quality, healthy and tasty protein drink at a suitable price to keep people healthy and fit. VALUES We th ought slightly this and decided to have this section not because every company seems to have something reasonably rich to grade on its values.We realized that this is the beginning of differentiation and our values to us are just some of the fundamental things that excite us. As some poet, forgotten cruelly by literature must have aptly noted with more self-serving nonsense we will not bore further thee but, instead, just opening out for your reading pleasure our values three. 1. Audacity For obvious reasons. a new business is anyway tough. The fact that we would be taking on the Beverage Behemoths makes it even more exciting. We love opinion big and are in it because we want to ask the big boys to bring it on 2. Rooting for the underdog The underdog cant but try harder.As the bona-fide underdog in the beverage market we have a vested interest in rooting for the underdog. 3. Integrity All irreverence aside, we are committed to the greater common good and unwaveringly so. COMPANY HIGHLIGHTS The firm has started its operation to fulfill the need of the market segment that still have not been fulfilling properly. Hector Beverages brings healthy, tasty beverages to the Indian consumer. The company strives to bring the best for human health that emerges from scientific observation/ analysis of nature and creates tasty beverages,associatingwithleadingcompaniesandpersonalities.Cases in point are the prototypal two launches Frissia (TM) deep brown Protein Drink and Frissia(TM) Vanilla Protein Drink. These products are a delicious blend of Soy Protein Isolate with natural selfsame(a) chocolate or vanilla flavor for really busy people. Soys benefits for health are well recorded but a significant barrier to adoption has been its bitter after gustatory sensation that we have taken care of in this blend. Its as good as any chocolate/ vanilla stuff that the consumer may consider. And, at the lowest calories/ gram of complete protein its perfect for work-days spent in meetings and working on laptops/ blackberries.Hector also brings about a genuinely new approach to market- dropping policy-making correctness for an honest communication with consumers in all interactions. In short, we have these extremely meaningful products and are going to talk quite straight to our consumers. These are exciting times for Hector- do get in touch if you find all this interesting and want to be a part of Hector, in any capacity. Hector Beverages, a pioneer in the Indian Functional Beverages industry, recently announced the launch of their newest product Tzinga Energy Drink.Tzinga is made with a powerful blend of ingredients to avoid those energy slumps we know all excessively well, and keep mind and body performing at their best. * Unlike existing energy drinks, Tzinga renders great and is availalable for the very reasonable MRP of Rs 20. * Tzinga comes in a case with 12 pieces * Tzinga will be available at 2,000 stores close to Delhi NCR showtime April 7t h, and is scheduled to launch in Bangalore by the end of April. INGREDIANTS * Tzinga consists of lemon and mint. * Also certain natural herbs like GUARANA and GYNSING (which are southwestern American herbs) NUTRITIONAL INFORMATION(per 100ml)Water, sugar , lemon juice concentrate 0. 75% Caffeine 0. 03% Energy 44kcal Carbohydrate 11g Protein 0g Fat 0g 1. TARGET MARKET * Above 18 years * College students * portion employes * Sports person * Fitness freaks person RECOMMENDATIONS * Not relevant for Children below 18 * Also not applicable for pregnant women and lactating women * Not recommended for diabetic patients * Not more than 2 packs should be consumed in a day FOUNDER MEMBERS CEO PROFILE Mr Neeraj Kakkar- His corporate career started after he completed his MBA from MDI, Gurgaon in 1998. He worked with Union Carbide and later Wipro before joining.Coke in 2001. He had an amazing run with Coke- the variant that becomes a part of Corporate Folklore, with the high point being his ti me in Bangalore when he seemed to have settled the much-touted Cola battle conclusively. In 2008, he headed to Wharton to do a second MBA and is now in the thick of the action as CEO of Hector Beverages confidential Limited, India CFO PROFILE Mr James Paul Nattal- James, Wharton alumni with Hector. After his Chemical Engineering from Brigham University, he worked with Dow Chemicals for six years and is what many call a promotional material geek- so for him the form is the substance, the medium is the content.His packaging expertise ensures that when you buy our products, most of your money is not going to the packaging, as it does in the case of all other beverage companies. He is responsible for having created a number of food and beverage packaging concepts across the United States and Europe and heads the product development function for us. COO PROFILE Mr Suhas Misra Suhas did his MBA from IIM Calcutta (Class of 2003) and joined Coke from campus. He had the kind of start that, again, Corporate Folklore, would describe as sensational- with astronomic growth rates being registered in rural Rajasthan.In 2005 he moved to Nokia, before, in 2006, starting ChannelPlay- Indias first integrated Sales Process Outsourcing company (www. channelplay. biz) and now is the COO of Hector Beverages Private Limited. Competators- Since the Beverage industry is a big diversified segment. There are many potential warm competators in this segment. Various beverage like milk, tea, coffee, beer, whisky, protein drink, energy drinks, soft drinks etc are all competitors for each other Tzinga with its unique flavor can create a niche in the market.Tzinga is the only energy drink which have utilise natural herbs. but the real competator of Tzinga is Red Bull . Redbull have been dominating the energy drink market since 6 yrs. To name a few potential competitors, the leading beverage manufacturing companies in India are Coca-cola, Pepsi-co, UB group, Hindustan Unilever Limited, Tat a tea, Dabur foods, , Nestle India, Sula wines, CCD, LITERATURE REVIEW A traditional definition of a punctuate was the name, associated with one or more items in the product line, that is used to identify the source of character of the item(s) (Kotler 2000, p.396).The American Marketing Association (AMA) definition of a brand is a name, term, sign, symbol, or design, or a conclave of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors (p. 404). Within this view, as Keller (2003a) says, technically speaking, then, whenever a marketer creates a new name, logo, or symbol for a new product, he or she has created a brand (p. 3). He recognizes, however, that brands today are much more than that.As can be seen, according to these definitions brands had a simple and clear functions identifiers. Before the shift in focus towards brands and the brand building process, brands were just another step in the who le process of marketing to sell products. For a long time, the brand has been treated in an off- hand fashion as a part of the product (Urde 1999, p. 119). Kotler (2000) mentions brand as a major issue in product schema (p. 404). As the brand was only part of the product, the communication strategy worked towards exposing the brand and creating brand image.Aaker and Joachimsthaler (2000) mention that within the traditional branding model the goal was to build brand image a tactical element that drives short-term results. Kapferer (1997) mentioned that the brand is a sign -therefore external- whose function is to disclose the hidden qualities of the product which are inaccessible to contact (p. 28). The brand served to identify a product and to distinguish it from the competition. The challenge today is to create a strong and characteristic image (Kohli and Thakor 1997, p. 208).Concerning the brand management process as related to the function of a brand as an identifier, Aaker a nd Joachmisthaler (2000) discuss the traditional branding model where a brand management team was responsible for creating and arrange the brands management program. In this situation, the brand manager was not high in the companys hierarchy his focus was the short-term financial results of single brands and single products in single markets. The fundamental objective was the coordination with the manufacturing and sales departments in order to solve any problem concerning sales and market share.With this strategy the responsibility of the brand was solely the concern of the marketing department (Davis 2002). In general, most companies thought that focusing on the latest and greatest advertising campaign meant focusing on the brand (Davis and Dunn 2002). The model itself was tactical and reactive rather than strategic and visionary (Aaker and Joachimsthaler 2000). The brand was always referred to as a series of tactical maneuver and never like strategy (Davis and Dunn 2002). OB JECTIVES * Maintaining positive, strong growth each year not withstanding seasonal sales pattern. * Achieve a comprehensive output in market penetration.* Increase customer satisfaction simultaneously. * A double to triple digit growth for the first five years. * Maintain a significant look for and development budget to enhance future. * Product developments. * To take in fresh minds as interns and permanent recruits to lead the organization to a greater development path. RESEARCH METHODOLOGY Descriptive strategy is used since we have to collect the primary imformation from Tzinga customer. A descriptive research intends to present facts concerning the nature and status of a situation, as it exists at the time of the study. Sample Design a).Sample Unit A business organization whether it is a mall, college canteen, shops is considered as one entity and would be considered as a 1 sample unit. b)Sample Size- A survey was conducted where take in and sales were taking place. A sample s ize of 100 is taken. c)Sampling Technique- Sampling technique here used is non-probability simple random sampling. We considered it as area sampling since the research is focus onto a particular area. We will be using the NON COMPARATIVE scaling technique and will be using the LIKERT scale in which 5options will be given ranging from strongly disagree to strongly agree. d)Sampling Area .The area which was taken was South Delhi where I focused on shops and college. Data Collection a)Sources Primary data collection method acting is used as data was collected directly from responded through questionnaire. questionaire were both open and closed . And ranking method is used to measure the degree of agreement and disagreement. b)Tools- Various statistical tools like pie-chart, is used to represent the data and interpret them DATA ANALYSIS Q1. . sex a) mannish b) distaff Frequency Percent Valid mannish 48 60. 0 Fe masculine 32 40. 0 list 80 100. 0 FIGURE 1 Analysis-This shows t hat male samples are more than young-bearing(prenominal) person sample.Q2. Did you taste any energy drink before? (a) Yes (b) No Table 2 sexual activity * Did you tatse Tzinga before? Crosstabulation deem Did you tatse Tzinga before? sum of money YES NO Gender Male 23 25 48 effeminate 14 18 32 match 37 43 80 Figure 2 Analysis-This was a comparative study done between male and female. Out of total 48 samples of male 23 have tasted tzinga and 25 have not tasted it. also in the case of female out of 32 ,14 have tasted Tzinga and 18 have not tasted Tzinga. Q3. Where did you come across an energy drink? (a)Television (b) newspaper publisher (c)Magazine (d)Promotion event Table 3. Where did you come across an energy drink Total Television Newspaper Magazine Promotional Event Gender Male 24 3 3 18 48 Female 19 2 0 11 32 Total 43 5 3 29 80 Figure 3 Analysis-Again in the case of 48 respondent ,24 male responded have come to notice about energy drink through television,3 thr ough newspaper,3magazine,18 through promotional event Q4. Which energy drink did you taste ? (a)Red bull (b)XXX (c) Clould 9 (d)Barn Table 4Gender * Which energy drink do you taste Crosstabulation Count Which energy drink do you taste Total Red Bull XXX debauch 9 Barn .Gender Male 24 10 8 6 48 Female 11 9 9 3 32 Total 35 19 17 9 80 Figure 4 ANALYSIS Out of 48 males 24 have take Redbull,10xxx,8 clould9barn. And in the case of female side 11 have taken Red bull,9xxx9 clould 9 nad 3 barn. Q5. Are you a regular consumer of energy drink? (a)yes (b)no Table 5 Gender * Are you a regular consumer of energy drink? Crosstabulation Count Are you a regular consumer of energy drink? Total YES NO Gender Male 16 32 48 Female 11 21 32 Total 27 53 80 Figure 5 ANALYSIS Out of 48 males,16 are regular consumer of energy drink and 32 are not regular consumer.And in the case of female out of 32 ,11 are regular consumer and 21 are not regular consumer. Q6. fox you tasted tzinga, the new laun ch ever? (a)yes (b)no Table 6 Gender * Have you tasted Tzinga the new launch ever Crosstabulation Count Have you tasted Tzinga the new launch ever Total YES NO Gender Male 17 31 48 Female 12 20 32 Total 29 51 80 Figure 6 ANALYSIS Out of 48 responded 17 have tasted tzinga before and 31 have not heard about Tzinga. And out of 32 females 12 have tasted Tzinga before and 20 have not. Q7. When did you first hear about tzinga? (a)promotion (b)friend(c)salesman Table 7 Gender * When did you first hear about Tzinga Crosstabulation Count When did you first hear about Tzinga Total Promotion Friend Salesman Gender Male 30 13 5 48 Female 18 13 1 32 Total 48 26 6 80 Figure 7 ANALYSIS Out of 48 male responded,30 have heard about Tzinga thrugh promotion activities,13 through friend and 5 through salesmamAnd in the case of 32 female responded 18 have heard about Tzinga though promotion 13 through friend. Q8. How much would you rate the touch of Tzinga? (a). nice (b). Good (c). Average (d). despicable (e). really piteous.Table 8Gender * How much do you rate the flavour of Tzinga Crosstabulation How much do you rate the flavour of Tzinga Total Excellent Good Average Gender Male 3 32 13 48 Female 3 23 6 32 Total 6 55 19 80 Figure 8 ANALYSIS Out of 48 male responded,3 of them think that the flavor of Tzinga is excellent ,and 32 of them rate Tzinga as good ,and 13 of them average. In the case of female responded 6 of them think that it is excellenet ,23 are good and 6 average. 9. Would you say the design of the product Tzinga provides it an advantage when it comes to detective work the eye of the customer? If Yes How well?(a) Excellent (b) Good (c) Average Table 9 would you say the design of the product catch the eye of the customer Total Excellent Good Average Gender Male 2 30 16 48 Female 2 24 6 32 Total 4 54 22 80 Figure 9 ANALYSIS Out of 48 male responded 2 think that the design is excellent,30 think that it is good 16 think that it is average in the case of emale respondent 2 think that it is excellent,24 think that it is good and 6 think that it is average. Q10. How much would you rate the value prospect accordance to its price? (a) Excellent (b) Good (c) Average (d) Poor (e) Very poor Table 10Gender * Value of the aspect according to price Crosstabulation Count Value of the aspect according to price Total Excellent Good Average Gender Male 4 39 5 48 Female 4 21 7 32 Total 8 60 12 80 Figure 10 ANALYSIS Out of 48 male responded think that it ha excellent quality accordance to its price,39 think that it is good according to its priceand 5 that it is average according to its price. IN the case of females 4 think that it is excellent ,21 think that it is good and 7 think that it is average. Q11. How would you rate tzinga in comparision to other energy drinks? (a). Excellent (b). Good (c). Acverage.(d). Poor (e). Very poor Table 11 Gender * Rate Tzinga with respect to other energy drinks Crosstabulation Count Rate Tzinga with respect to other energy drinks Total Excellent Good Average Gender Male 2 26 20 48 Female 2 9 21 32 Total 4 35 41 80 Figure 11 ANALYSIS According to the samples 2 people think that Tzinga is excellent ,26 think that it is good and 20 are average. And in the female segment 2 think that it is excellent ,9 think that it is good and 21 think that it is average. FINDINGS From the following project we can draw inference that Tzinga is new to the marketand is being liked by the people .People prefer this drink due to its unique flavor and intensity. Thought people are not that much aware of the product male are more exposed towards the product and have showed positive response towards it. CONCLUSION * The Tzinga is more liked by the youngsters of age group (21-25). * Tzinga is liked by the customers essentially its design , price and taste. * The promotional activity is not liked by the customers. So they are not attracted too much towards this new brand. * The opinion doe s not vary as per the Genders of the customers. * The variation of taste and price will affect the preference of Tzinga.* The opinion of Tzinga is same for all age groups of people basically about the promotional activities. RECOMMENDATION * Television advertisement and promotional activities must be put up. * The distribution channel should be made strong. * Different diversified flavor must be introduced in the market. * Tzinga should be introduced in other parts of Indian Market. LIMITATIONS 1. The should be different flavours ,the lemon taste are not liked by many people. 2. Due to strong brand positioning by Red bull,it will take time for Tzinga to get established. 3. The availability of Tzinga is limited,it is not available in every store .4. As zinger is a new brand,it suffers from identity crises BIBLIOGRAPHY 1. Malhotra, Naresh K. Marketing research and applied orientation, (2010), Prentice Hall, New Delhi, Vol. 5, pp. 613-623, pp. 468. 2. Kotler, Philip and Armstrong, Gary , Principles of marketing, Pearson Publication.REFERENCES * http//en. wikipedia. org/wiki/Promotion_(marketing) * http//hectorbeverages. com/about_us * http//hectorbeverages. com/hectors_values * http//hectorbeverages. com/home * http//hectorbeverages. com/homers_hector * http//www. adams-graphic-design-advertising-agency. com/point-of-purchase. hypertext mark-up language * http//www.aistriss. jp/old/lca/ci/activity/project/sc/report/030319_document/S2-1-Mont. pdf * http//www. eurelectric. org/Download/Download. aspx? DocumentID=2965 ANNEXTURE QUESTIONAIRE Name- Phone number- 1. Gender a)Male b)Female 2. Did you taste any energy drink before? (a)yes (b)no 3.Where did you come across an energy drink? (a)Television (b)Newspaper (c)Magazine (d)Promotion event 4. Which energy drink did you taste ? (a)Red bull (b)XXX (c) Clould 9 (d)Barn 5. Are you a regular consumer of energy drink? (a)yes (b)no 6. Have you tasted tzinga, the new launch ever? (a)yes (b)no 7. When did you first hear abo ut tzinga?(a)promotion (b)friend (c)salesman 8. How much would you rate the flavour of Tzinga? (a) Excellent (b) Good (c) Average (d) Poor (e) Very poor 9. Would you say the design of the product Tzinga provides it an advantage when it comes to catching the eye of the customer? If Yes How well? (a) Excellent (b) Good (c) Average (d) Poor (e) Very poor 10. How much would you rate the value aspect accordance to its price? (a) Excellent (b) Good (c) Average (d) Poor (e) Very poor 11. How would you rate tzinga in comparison to other energy drinks? (a) Excellent (b) Good (c) Average (d) Poor (e) Very poor.

Dr. Lindsay

The aims of this essay are to analyze Dr. Lindsays encase study and to fall upon (1) the educational roles that Dr. Lindsay held (2) education, skills, requirements and settings for each type of role and (3) what Dr. Lindsay could have done to be more(prenominal) successful in these settings.Throughout her life career, Dr. Lindsay held a variety of educational roles in disparate settings. These roles and settings terminate be generally grouped into triplet broad categories (1) teaching in academia (2) teaching in healthcare settings and (3) delivering on-the-job education and training.The first educational role Dr. Lindsay held was to educate the employees of an agricultural company nigh chemical hazards and blood-borne pathogens. This type of job substructure classified as on-the-job education and training. While Dr. Lindsay feature necessary qualifications and had good command of the information she had to deliver, she lacked skills in conveying this information and verba lismting effective teaching methodology. In roll to be more successful in settings like those, one should be able to identify and adjust to audiences diverse accomplishment needs. It is also of paramount importance to assess audiences readiness to learn prior to the commencement of the course.Since different learning needs dictate different learning style, each part of the audience should be presented with information in an engaging way that is germane(predicate) to their background, experience, and expectations from the learning process. Dr. Lindsay was able to make useful conclusions from the feedback she received, and effective organization of evaluation process as swell as implementation of its results are two powerful tools of improving nursing education (Gaberson & Oermann, 2005 OConnor, 2006).The second educational role Dr. Lindsay asserted was in academia, as allied health coordinator and nursing instructor at Wheatland partnership College. In those settings, a prerequ isite to success is the combination of organizational skills with deep knowledge of the scholarship of teaching. Dr. Lindsay felts that her qualifications were low and decided to pursue a Master degree in nursing education. She successfully underwent all the three phases of reflective self-study, namely assessment, implementation, and dissemination (Drevdahl et. al., 2002).The next educational role Dr. Lindsay held was associated with delivering a course for nurses works in nursing homes. It was more pr affectice-oriented yet still rested within the field of academia. While Dr. Lindsays qualifications were fitting enough to teach it at an appropriate level, she had little autonomy to redesign the course with a flock to making it more effective, since it was created by the state and had to follow specified curriculum and teaching guidelines.In order to be more successful in the settings like those, one should either pressure the superiors to reconsider the complex body part and c ontent of the course since, as Iwasiw (2005) argues, effective curriculum design is what makes nursing educational relevant to students or combine the presentation of the formal content with experimenting with teaching methods and styles. As Stull & Lantz (2005) argue, effective nursing scholarship encompasses self-sufficient research into different teaching methods and techniques as well as keeping up to date with the phylogenesis of the body of scientific knowledge on the subject of nursing.The next educational role of Dr. Lindsay was teaching staff development classes as a staff educator. In those settings, she turned out to lack administrative skills instead than educational qualifications. A good educator should be able to organize the learning process effectively both from academic and technical side.The next role Dr. Lindsay asserted was the one in healthcare settings as a nurse educator in a local WIC clinic. Despite her abundant experience and expertise in nursing e ducation, she failed to identify learning needs of her diverse audiences, ranging from mothers who didnt know how to make formula to the certified staff physicians. It was also excessive administrative workload that prevented her from succeeding in this condition. Under that scenario, the or so feasible way of solving the crisis would have been to delegate some part of her responsibilities to subordinates and focus on her hollow functions as a nurse educator.In the position of a nurse instructor at Carmel College Dr. Lindsay had to act as a clinical instructor, lecturer, and with a member of the committee that assessed the whole nursing program. However, in the position like this Dr. Lindsay had to acquire some additional technical qualifications, like HTML use. In addition, she had to grapple with problems of estimable character, like student plagiarizing papers.Another Dr. Lindsays position in academia was an assistant professor at Western State College. This position implied not only know her teaching techniques and effectively addressing diverse learning needs of the college attendees but also academic work like research and publishing. In other words, she had to posses not only intelligence of Practice and Scholarship of Teaching but also Scholarship of Discovery and Scholarship of Integration (AACN, 1999). However, in order to master all these skills at a more quality level, in that location are certain practical steps to be taken.As Pape (2000) suggests, Scholarship of Practice can be mastered by attending seminars, workshops, and professional meetings Scholarship of Teaching can be enhanced by community teaching Scholarship of Discovery can be developed by quality rise efforts and Scholarship of Integration can be advanced by multidisciplinary work. And these are only singular examples of the methods that can be employed to mater these skills. Since developing research skills are a requirement for such a position, she had to pursue her PhD degr ee.As an associate professor at Champion University, Dr. Lindsay took a different approach to teaching, since she was working with graduate students whom she perceived as her colleagues. At Champion University, she also engaged in mentoring, which required mastering her interpersonal skills along with her academic scholarship.ReferencesAACN. (March 1999). Positionstatementon defining scholarship for the discipline of nursing. Retrieved October 3, 2007, from http//www.aacn.nche.edu/Publications/positions/scholar.htmDrevdahl, D.J., Stackman, R.W., Purdy, J.M., Louie, B.Y. (September 2002). get together reflective inquiry and self-study as a framework for enhancing the scholarship of teaching. Journal of Nursing Education 41(9) 413-420.Gaberson, K.B., Oermann, M.H. (2005). evaluation And Testing in Nursing Education, 2nd ed. New York Springer Publishing Company.Iwasiw, C. (2005). Curriculum Development in Nursing Education. Boston Jones and bartlett Publishers, Inc.OConnor, A.B. ( 2006). Clinical Instruction And Evaluation A Teaching Resource. Boston Jones and Bartlett Publishers, Inc.Pape, T. (2000). Boyers case of scholarly nursing applied to professional development. AORN Journal 71 995, 997999, 1001, 1003.Stull, A., & Lantz, C. (2005). An innovative model for nursing scholarship. Journal of Nursing Education 44(11) 493497.