Btec hnd in business Assignment Example | Topics and Well Written Essays - 3250 words

Btec hnd in business - Assignment ExampleThe grocery store forces including cultural changes that have encroachmented Giorgio Armani have been touched upon. Fin solelyy an attempt has been made to gauge the impact of globalization, international trade and WTO on the functioning of Giorgio Armani Group. 2.0 Introduction The Giorgio Armani Group is a leading player in the luxury and fashion goods market. The group is privately owned and is vertically integrated. The behemoth designs, manufactures, distributesand retails its products through a vane of close to 500 stores in 46 different countries of the world (Armani, 2013). Since its inception in 1975, the Giorgio Armani Group has big(p) by leaps and bounds through a series of important alliances, relevant acquisitions and rolling out licenses. Its teaming up with Reebok to manufacture high-end fashion shoes under the brand name EA7 is one such example of get going business tie-ups. The groups product portfolio includes a vast arr ay of lifestyle and fashion items including apparel, accessories, cosmetics, eyewear, fragrances, firm furnishings, jewellery, shoes and watches (Armani, 2013). GiorgioArmani is the founder of the vast empire that bears his name. The group comprises of the Giorgio Armani S.p.A, the parentcompany and many other subsidiaries. ... Jeans, A/X Armani Exchange, Armani Junior, Armani Teen, Armani Baby, Armani/Casa, Armani Beauty, Armani Hotels, Armani/Fiori, and Armani/Dolci (Armani, 2013). 3.0 Mission, Vision, Strategy and Goals The groups mission is to createclothes and accessoriesthat aspire to a chassis of perfection that transcends fashion. The groups vision is to dominate the world of fashion in the desire run. The GiorgioArmani Group pursues its mission and vision by investing in technology and infrastructure that enables it to manufacture pertly product lines and create new divisions to handle its ever expanding portfolio of products and services. The fashion house strives to c reate an ambience in its retail stores that that ingeniously give a boost to the displayed products (Annunziato, 2001). Today, Armani is one of the strongest brands in the world. It enjoys the enviable position of creation one of two Italian companies along with Prada to find place in the top 100 brands haggard up by Interbrand and Business Week (Galbraith, 2004). The long term strategic goal of the group is to pass off its luxurious image intact. The group has diversified into various other industries but it the customers still see it as the epitome of luxury and fashion. As a strategy, the Armani Group keeps a tight control over all aspects of its business, be it manufacturing, distribution or retail. The apparel maker has limited the Emporio Armani merchandise toEmporio Armanistores because of the issue of control (Business World, 1998). The group has bought back factories from licensees to ensure tight control over production. In fact, Mr Giorgio Armani is known to be a clay ey task master who takes decisions on his own. While he listens to suggestions and takes feedback, the ultimate decision rests in his hands